Care Amplifies Growth: What does Prohoc stand for?

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In an ever-evolving world, where businesses strive to make their mark, Prohoc has emerged as a trailblazer with core brand idea
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In an ever-evolving world, where businesses strive to make their mark, Prohoc has emerged as a trailblazer with core brand idea: Care Amplifies Growth. With a defined purpose of existence, a revitalized visual identity, and a cutting-edge website, Prohoc is ready to take the next step as a company.

Prohoc’s brand renewal was not just about a fresh coat of paint; it was a quest to define a greater purpose for existence. In the case of Prohoc, what started as a support for local sport life evolved into a global growth company. One thing has stayed in our DNA from the beginning – care. Only by taking better care of each other can we grow as humans – and thus as a company. Care amplifies growth.

Brand core idea

Prohoc is a versatile industrial services partner supporting our customers’’ growth from construction sites and project deliveries to maintenance and product manufacturing. We are people-first, excellency-obsessed team players driven by care – that’s why we put a strong emphasis on our people. Care goes beyond projects. Our work is driven by environmental consciousness – we want to help to make better choices for people and the planet.

Prohoc has sharpened its core values during the brand renewal and now it is time to present our care drivers aka values:

Team. We care for each other.

Integrity. We care for customer’s success.

Make it happen. We care for excellence.

Well-being. We care for happier workdays.


Three businesses

In the core of our brand strategy are our three businesses: Projects, Operations & Maintenance, Production.

Projects is about how the right people construct and deliver the best industrial projects. We focus on bringing the talent and projects together to excel. We match the needed skills and competencies with the project requirements.


On Operations & Maintenance we believe that when industrial operations and maintenance are handled with care, they ensure smooth functioning, minimize downtime, and prioritize safety and sustainability. We foster a culture of shared know-how, so we always have the best people helping things run smoothly.

Production is about caring for your product. Our production-as-a-service -model makes our customers’ life easy: fixed costs manufacturing with a dedicated team bring flexibility and predictability to the production process. We work as a team that cares for each other – this way, the customer can trust the process and be sure to receive products of the highest quality, meeting or surpassing their expectations.


All about people and community


Prohoc is all about its’ people. With us, you can grow, or take it slow, depending on your life’s events – we help our people to find the optimal balance so they can perform at their best. We care for better workdays – together, we strive to make every day slightly better.

Community is about being a forerunner of Industry 5.0. Prohoc is future-proofing its customer’s business with Industry 5.0 methods. Industry 5.0 places the wellbeing of the worker at the centre of the production process and uses new technologies to provide prosperity beyond jobs and growth while respecting the production limits of the planet.


Words from the brand renewal project

“Gazing at the mirror is a tedious task for any of us, but especially for a company who have grown significantly in a few tumultuous years.

Jonne-Pekka Stenroos, Senior Designer from Staart

Prohoc’s brand renewal and website revamp mark a new chapter on our journey. With a message that care amplifies growth, Prohoc is set to redefine the way businesses thrive in the modern landscape. Prohoc performed the brand renewal project together with marketing agency Staart and web technology partner WebAula, and now we are delighted to welcome you to our new website.

“Gazing at the mirror is a tedious task for any of us, but especially for a company who have grown significantly in a few tumultuous years. Appearances doesn’t always reflect the inner self. Through intensive workshops and continuous discussions, we found a solid bedrock for the next generation of Prohoc brand. Behind the inviting looks and vivid style is a shared vision and genuine will to understand the world around and inside us. Rebranding project with the prohocians has been a joyful journey of discovery, describes Jonne-Pekka Stenroos, Senior Designer from Staart

“It was a great privilege to play a technical and consultative part in the profound digital transformation Prohoc undertook. As an entrepreneur it’s truly incredible and particularly inspiring to witness such strong growth, especially from a local Vaasa-born company. We take pride in the fact that Prohoc trusted WebAula as their technical partner as they move forward boldly and refine their web presence further.

The new web platform represents just that: forward-thinking, courage, and a mindset of continuous development. With that in mind, from a technical standpoint, we created the platform to be as agile as the company it serves. The technical solutions implemented allow for extremely fast new additions to the website, both in content and in features. We took great care to ensure that the website does not produce any form of bottlenecks as the site continues to grow along with the company. The site represents a truly modern combination of a very feature-rich, yet easy-to-use backend experience.

The site is a great example of what WordPress can bring to the table: complete freedom of a fully customized web experience, while maintaining the ability to react to fast changes, and do it with ease of use,” says Ossi Nyqvist, WebAula CEO