The year 2024 marked a pivotal turning point for Prohoc, as we reshaped our strategy and organizational structure. Our goal is clear: to better serve our customers, reinforce our care driven culture, and scale up our already strong service offerings.
At the heart of Prohoc’s new strategy lies a commitment to enhance our services, expand our global presence, and support our customers in their decarbonization efforts. Furthermore, we are positioning ourselves to lead the way in Industry 5.0 initiatives, working toward to becoming the best version of ourselves.
A key element of our mission is to contribute to a sustainable future by enabling our customers to succeed in their decarbonization journeys.
Expanding service footprint
Central to our strategic focus is service development, with significant investments in global field service resources and project management contracting services. These areas present substantial opportunities within our core customer segments—technology OEMs and Owner-Investors—introducing new services to support their long-term success and sustainability.
As we strengthen our role as a global partner to OEMs and asset owners, we are expanding our service footprint through both organic and inorganic growth.
“As we want to go forward hand in hand with our customers, we will invest in building global service networks, expanding from our current footprint in the Nordics to Continental Europe, the UK, and Central and South America”, says Prohoc’s CEO Kimmo Kohtamäki
Prohoc’s geographic expansion in 2024 has made significant progress, particularly in the UK and Guatemala, where sales, negotiations, and recruitment are actively progressing.
“Guatemala offers unique and exciting project opportunities for Prohoc’s professionals in Central America in the years to come,” Kimmo adds.
Prohoc’s New Production Hub in Vaasa
As part of our new strategy, we are strengthening our operations in the manufacturing industry by offering services designed to enhance production efficiency and streamline operations. We have a proven track record with our existing global customer, providing valuable production optimization solutions and production resource services.
Our tailored production optimization and outsourcing services are customized to meet each customer’s unique needs. While committed to supporting current partners, we are also well-positioned to collaborate with other manufacturers looking to improve their production efficiency.
“Our objective is to help manufacturers boost productivity, reduce costs, and focus on their core strengths while we handle key production operations”, Kimmo shares.
In line with this vision, Prohoc has made a significant leap in expanding our production services by securing a new production hub in Vaasa. We have entered into an agreement to acquire approximately 6,000 square meters of flexible production space in the Järvikatu factory area.
The versatile and adaptable nature of the facility supports the development and scalability of a wide range of services. We will be able to broaden our service offerings, streamline daily operations, and deliver added value to our customers. These new premises provide Prohoc opportunities for expansion not only with our current partners but also with new customers, creating a foundation for innovative, customer-driven services in areas such as assembly and maintenance of industrial products – all under one roof.
Strengthening Prohoc’s team
Attracting and retaining top talent, both in Finland and at our international locations, is critical to our success. As part of our growth efforts, we have brought on board several new Prohocians to support these initiatives.
We have recruited exceptional professionals to bolster our team, enhancing our existing operations and paving the way for new opportunities in industrial services. The response to our updated communication and strategy was overwhelmingly positive, attracting top talent for key roles including Chief Operations Officer, and Senior Vice Presidents to lead the customer segments.
“I am thrilled to welcome these top professionals to our team. After extensive discussions with numerous high-calibre industry experts, I am confident these persons will enhance our capabilities as we move forward to next level of operations” Kimmo expresses.
